Master of Business Administration (Digital Marketing)
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COURSE OVERVIEW
Master of Business Administration (Digital Marketing)
University of Hertfordshire’s Master of Business Administration (MBA) in Digital Marketing is tailored for professionals aiming to excel in the fast-evolving world of online marketing and brand management. This program blends core business management skills with in-depth knowledge of digital marketing strategies such as SEO, social media marketing, content creation, and data analytics. Graduates will be equipped to drive successful digital campaigns, enhance customer engagement, and adapt to the latest trends in the digital landscape.
Designed with a strong focus on practical application, the MBA in Digital Marketing offers hands-on learning through real-world projects, case studies, and industry insights. Students benefit from expert faculty guidance and gain access to cutting-edge tools and platforms used by leading marketers globally. Additionally, the program prepares students to make data-driven decisions and develop strategic marketing plans that deliver measurable business results.
Completing the University of Hertfordshire’s MBA in Digital Marketing positions graduates for leadership roles across various sectors including retail, technology, healthcare, and media. With the digital economy rapidly expanding, this degree empowers professionals to boost their career prospects by mastering innovative marketing techniques and driving digital transformation within their organizations.
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UNIVERSITY OF HERTFORDSHIRE
Accreditation and Recognition
Chartered Management Institute (CMI)
The University of Hertfordshire MBA is professionally accredited by the Chartered Management Institute (CMI). Graduates receive a dual award—an MBA and a CMI Level 7 Diploma in Strategic Management and Leadership, enhancing both academic and professional value.
Quality Assurance Agency for Higher Education (QAA)
The University of Hertfordshire is fully accredited by the UK Government and recognized by the Quality Assurance Agency for Higher Education (QAA), ensuring the MBA program meets rigorous academic and quality standards.
CIPFA
EFMD
CIPD
ICAEW
CIMA
AEME
TMI
ACCA
ABOUT
Success Point
Success Point in the UAE is a prestigious educational institution offering diploma, bachelor’s, and master’s programme. It partners with top global universities to provide exceptional academic content emphasizing practical learning and career growth. Established in 2015 through a collaboration between the Indian and Sharjah governments under the Patronage of the Sharjah Chamber of Commerce and the Indian Trade and Exhibition Center, the college has expanded its associations with both the Indian government and UK universities over the years
PROGRAMME STRUCTURE
Master of Business Administration (Digital Marketing)
Coursework assessment may include the following activities:
Report, Essay, Poster, Video, Debate, Blog, Reflection, Portfolio, Test, Presentation, Learning Conversation
| Module Title | Credits | Semesters |
|---|---|---|
| People Management | 30 | A |
| Marketing and Entrepreneurship | 30 | AB |
| Financial Principles and Practice | 30 | A |
| Project Management Methodologies | 30 | A |
| Strategic Management Research in Project Management | 30 | B |
| Data Analytics for Business Leaders | 30 | B |
| Executive Career Development in Project Management | 30 | B |
| PG CPD for Master of Business Administration (MBA) | 0 | A |
PROGRAM OUTCOMES
Master of Business Administration (Digital Marketing)
The University of Hertfordshire: Powering Progress for 70 Years
FEE STRUCTURE
Master of Business Administration (Digital Marketing)
- 1 Year
- AED 40,000 – Per Year
- Tailored scholarships are available for all programmes
WHY STUDY AT
University of Hertfordshire
Whether it’s in learning, teaching, or business partnership, the University of Hertfordshire transforms bold ambition into life-changing reality. For our thriving community of more than 36,000 students from over 140 countries, that means high-quality teaching from experts engaged in ground breaking research with real-world impact. Herts is the only university to be awarded a King’s Award for Enterprise this year, recognition for how it has grown its international community, and an extensive overseas partner network delivering the University’s education.
Transform your career with an MBA in Digital Marketing from University of Hertfordshire. Drive innovation and growth in the digital era. Apply today!